Application of PROMETHEE Method to Support the Best Flourist

Authors

  • Ni Kadek Shely Prastikayani Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia
  • Ni Ketut Maria Suryani Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia
  • Ni Luh Sri Deviyanti Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesia
  • I Gede Iwan Sudipa Institut Bisnis dan Teknologi Indonesia, Denpasar, Indonesi
  • I Nyoman Tri Anindia Putra Universitas Pendidikan Ganesha, Indonesia

Keywords:

PROMETHEE Method, Multicriteria Decision Making, Flower Shop Selection, Business Development

Abstract

Determining the best flower shop in the INSTIKI campus area is a challenge because it involves various criteria that affect each other. This research applies the PROMETHEE (Preference Ranking Organization Method for Enrichment Evaluations) method, a multicriteria decision-making method, to broadcast three alternative flower shops based on ten criteria, namely accessibility, price, product quality, product availability, service, store reputation, promotions and discounts, availability, operating hours, and transaction security. Data were obtained from a survey to university students. The analysis results show that Poppy Florist Bali is the best choice with the highest net flow value, followed by Flora Flower Boutique and Anya Florist. The PROMETHEE method is proven to provide a transparent, structured, and effective approach in supporting strategic decision making, thus providing relevant recommendations for flower shop business development.

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Published

2025-05-31

How to Cite

Prastikayani, N. K. S., Suryani, N. K. M., Deviyanti, N. L. S., Sudipa, I. G. I., & Putra, I. N. T. A. (2025). Application of PROMETHEE Method to Support the Best Flourist. BIOS: Jurnal Informatika Dan Sains, 3(1), 1–14. Retrieved from https://seaninstitute.or.id/bersinar/index.php/bios/article/view/211

Issue

Vol. 3 No. 1 (2025): BIOS: Jurnal Informatika dan Sains, April 2025

Section

Articles