Jurnal Stagflasi : Ekonomi, Manajemen dan Akuntansi

Conceptual Analysis of Marketing Management in Digital Companies: A Systematic Literature Review

2026-01-17T01:18:12+00:00

This systematic review of 50 global studies analyzes the practical applications of marketing management across diverse digital sectors. The study evaluates marketing strategies, technology integration, and consumer engagement tactics using qualitative and quantitative methodologies. Findings reveal that while advanced technologies like AI, AR/VR, and big data enhance personalization, their impact is often hindered by privacy concerns and integration barriers. Comparative analysis underscores the necessity of sector-specific strategies and culturally localized approaches. Although personalized content and influencer collaborations drive engagement, their effectiveness is limited by consumer skepticism and measurement challenges. Furthermore, organizational resistance and skill gaps remain significant implementation hurdles. This review concludes that an integrated, adaptive framework is essential for strategic decision-making and theoretical development in evolving digital markets.

The Effect of Tax Knowledge, Tax Sanctions, and Taxpayer Income Levels on Motor Vehicle Taxpayer Compliance at the Bekasi City Samsat Office in 2022-2024

2026-02-27T04:52:52+00:00

This study aims to analyze the influence of tax knowledge, tax sanctions, and income levels on the compliance of motor vehicle taxpayers at the Bekasi City Samsat Office for the 2022–2024 period. The main phenomenon behind this study is the gap between the potential revenue and the realization of Motor Vehicle Tax income in Bekasi City. The research method used is a verifiable descriptive quantitative approach with a population of 4,533,569 registered vehicle owners. Sampling was carried out through simple random sampling techniques and data was analyzed using SmartPLS software version 4.0 with the PLS-SEM method. The results of the study show that tax knowledge has a positive and significant effect on taxpayer compliance. On the other hand, tax sanctions and income levels were found to have a positive but not significant effect on motor vehicle taxpayer compliance.

The Influence of Non-Investment Variables on Total Asset Growth: Multiple Regression Analysis in Sharia Insurance Using Classical Assumption Tests

2026-04-25T12:18:07+00:00

This study investigates the influence of Receivables and Acquisition Costs on the asset growth of Islamic insurance companies in Indonesia. The research emphasizes how receivables management and customer acquisition expenditures contribute to strengthening financial performance. The novelty of this study lies in simplifying the regression model by excluding variables that cause multicollinearity, thereby producing a more reliable model. Unlike previous studies that broadly examined asset-related variables, this research highlights Receivables and Acquisition Costs as the primary determinants of asset growth. A quantitative approach was employed using secondary data from financial statements, analyzed through multiple linear regression with R software, and validated using classical assumption tests. The findings reveal that Receivables have a positive and significant effect on asset growth, underscoring their role as a dominant factor in enhancing financial stability. Conversely, Acquisition Costs show a positive but insignificant effect, indicating limited contribution to asset expansion. The second regression model proved more reliable than the initial model, as it met all classical assumptions. This study is limited to the Islamic insurance sector in Indonesia, restricting generalization. The implications suggest that firms should prioritize receivables management as a core strategy, while regulators such as the Financial Services Authority (OJK) should strengthen oversight of receivable-based asset quality. Future research is recommended to incorporate additional variables, including investment activities and macroeconomic factors, to provide a more comprehensive understanding of asset growth determinants.

The Influence of Green Product, Green Advertising, and Green Brand Awareness on Purchase Intention among Generation Z in Jambi City

2026-05-02T01:19:39+00:00

This study aims to analyze the influence of green products, green advertising, and green brand awareness on Purchase Intention among Generation Z in Jambi City. Using a quantitative approach through a survey method, data were collected from 100 Generation Z respondents using a Likert-scale questionnaire. Analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that green products and green brand awareness have a positive and significant effect on Purchase Intention, while green advertising has a positive but insignificant effect. The R² value of 0.661 indicates that the three independent variables can explain 66.1% of the variation in Purchase Intention. This study provides an empirical contribution to the green marketing literature within the local context of Jambi and emphasizes the importance of product quality and brand awareness in driving purchase intention for green products.